Subscription-fitness economics
Fitness Operations Calculators
Operator economics for gyms, boutique studios, and wellness facilities — the SaaS-style member LTV formula (ARPU × gross margin / monthly churn), CAC payback, and LTV-to-CAC ratio benchmarked against the IHRSA Industry Data Survey and ClubIntel operator reports.
Anchored to: IHRSA Industry Data Survey (4-7% monthly churn); ClubIntel operator benchmarks; David Skok SaaS Metrics 2.0
5 calculators live. Reviewed against current statute and regulation. Last updated 2026-05-16.
Most-used calculators
IHRSA Industry Data Survey (monthly attrition benchmarks across big-box
Gym Member Lifetime Value (LTV) Calculator
Screen the unit economics of a gym, boutique studio, or wellness facility using the standard SaaS-style LTV formula adapted for monthly-recurring fitness: LTV per member equals ARPU times gross margin times the perpetuity factor of one over monthly churn. Reports LTV per member, total gross LTV across the active member base, expected member tenure, monthly contribution per member, CAC payback in months, the LTV-to-CAC ratio with a health flag (STRONG, HEALTHY, WARNING, UNHEALTHY) calibrated to the 3-to-1 industry threshold and the 5-to-1 over-investment threshold, current MRR, projected 12-month MRR under compounding net member growth, and projected ARR. Industry benchmarks drawn from the IHRSA Industry Data Survey (4-7% monthly churn, ten-year average), ClubIntel operator benchmark reports, and the canonical SaaS LTV references (David Skok, OpenView Partners). Tool, not advice — for financial planning decisions tied to facility valuation, debt-service coverage, or operator earn-outs, work with a credentialed CFO or financial planner who can layer cohort curves and ancillary revenue onto this baseline.
ClubIntel Annual Boutique Fitness Studio Operator Report (drop-in pricing distributions
Boutique Class-Pack Pricing Calculator
Build the boutique-studio class-pack pricing ladder from a cost-plus floor and a competitive-set anchor. Computes the per-class floor at the target gross margin, the recommended drop-in price (cost-plus floor clipped against comp-set median), the recommended 5-pack, 10-pack, and 20-pack prices at standard boutique discount tiers (10% / 15% / 25%), the recommended unlimited monthly price at typical boutique attendance volume, the per-class effective price for each pack tier, and the breakeven attendance per pack against the drop-in alternative. Reports a pricing-position flag (BELOW_COMP_SET / ALIGNED / PREMIUM / OVERPRICED) so operators can sanity-check whether the cost-plus floor sits inside the defensible competitive band. Industry benchmarks drawn from the ClubIntel boutique studio operator reports, IHRSA Industry Data Survey segmentation, and ClassPass marketplace pricing data. Tool, not advice — for pricing decisions tied to elasticity testing, multi-location rollout, or franchise pricing covenants, work with a credentialed pricing consultant who can layer demand curves and segment mix onto this baseline.
ClubIntel Annual PT Operator Report (per-session pricing distributions across 1:1
Personal Training Session Pricing Calculator
Price personal-training sessions across the standard delivery formats — one-on-one, 2:1 semi-private, 3:1 semi-private, and small-group (4-8 clients) — from the fully-loaded trainer hourly cost, facility rent per PT hour, target gross margin, and target trainer take-home per session. Computes total per-hour cost, recommended 1:1 session price from the cost-plus floor, recommended total session prices for the multi-client formats using the standard boutique PT multipliers (1.5x for 2:1, 1.75x for 3:1, 2.25x for small-group), per-client effective price for each format, trainer take-home from the 1:1 session with a target-comparison flag (MEETS_TARGET / BELOW_TARGET), and breakeven sessions per week with a productivity flag (PRODUCTIVE / UNDER_BOOKED) against the 25-sessions-per-week target. Industry benchmarks drawn from ClubIntel personal-training operator reports, IHRSA Industry Data Survey ancillary-revenue segmentation, NASM and ACE compensation surveys, and the IDEA Personal Trainer compensation studies. Tool, not advice — for compensation-structure decisions, multi-tier trainer pricing, or PT-program design tied to club retention, work with a credentialed PT-business consultant or operator CFO.
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Gym Member Lifetime Value (LTV) Calculator
Screen the unit economics of a gym, boutique studio, or wellness facility using the standard SaaS-style LTV formula adapted for monthly-recurring fitness: LTV per member equals ARPU times gross margin times the perpetuity factor of one over monthly churn. Reports LTV per member, total gross LTV across the active member base, expected member tenure, monthly contribution per member, CAC payback in months, the LTV-to-CAC ratio with a health flag (STRONG, HEALTHY, WARNING, UNHEALTHY) calibrated to the 3-to-1 industry threshold and the 5-to-1 over-investment threshold, current MRR, projected 12-month MRR under compounding net member growth, and projected ARR. Industry benchmarks drawn from the IHRSA Industry Data Survey (4-7% monthly churn, ten-year average), ClubIntel operator benchmark reports, and the canonical SaaS LTV references (David Skok, OpenView Partners). Tool, not advice — for financial planning decisions tied to facility valuation, debt-service coverage, or operator earn-outs, work with a credentialed CFO or financial planner who can layer cohort curves and ancillary revenue onto this baseline.
Boutique Class-Pack Pricing Calculator
Build the boutique-studio class-pack pricing ladder from a cost-plus floor and a competitive-set anchor. Computes the per-class floor at the target gross margin, the recommended drop-in price (cost-plus floor clipped against comp-set median), the recommended 5-pack, 10-pack, and 20-pack prices at standard boutique discount tiers (10% / 15% / 25%), the recommended unlimited monthly price at typical boutique attendance volume, the per-class effective price for each pack tier, and the breakeven attendance per pack against the drop-in alternative. Reports a pricing-position flag (BELOW_COMP_SET / ALIGNED / PREMIUM / OVERPRICED) so operators can sanity-check whether the cost-plus floor sits inside the defensible competitive band. Industry benchmarks drawn from the ClubIntel boutique studio operator reports, IHRSA Industry Data Survey segmentation, and ClassPass marketplace pricing data. Tool, not advice — for pricing decisions tied to elasticity testing, multi-location rollout, or franchise pricing covenants, work with a credentialed pricing consultant who can layer demand curves and segment mix onto this baseline.
Personal Training Session Pricing Calculator
Price personal-training sessions across the standard delivery formats — one-on-one, 2:1 semi-private, 3:1 semi-private, and small-group (4-8 clients) — from the fully-loaded trainer hourly cost, facility rent per PT hour, target gross margin, and target trainer take-home per session. Computes total per-hour cost, recommended 1:1 session price from the cost-plus floor, recommended total session prices for the multi-client formats using the standard boutique PT multipliers (1.5x for 2:1, 1.75x for 3:1, 2.25x for small-group), per-client effective price for each format, trainer take-home from the 1:1 session with a target-comparison flag (MEETS_TARGET / BELOW_TARGET), and breakeven sessions per week with a productivity flag (PRODUCTIVE / UNDER_BOOKED) against the 25-sessions-per-week target. Industry benchmarks drawn from ClubIntel personal-training operator reports, IHRSA Industry Data Survey ancillary-revenue segmentation, NASM and ACE compensation surveys, and the IDEA Personal Trainer compensation studies. Tool, not advice — for compensation-structure decisions, multi-tier trainer pricing, or PT-program design tied to club retention, work with a credentialed PT-business consultant or operator CFO.
Fitness Class Attendance Breakeven Calculator
Compute the minimum class attendance required for a group fitness class to be contribution-margin positive. Models both standard instructor compensation structures: PAY_PER_CLASS (flat instructor fee regardless of attendance) and PAY_PER_HEAD (base pay plus per-attendee rate). For each model, reports the fixed cost of running the class, the variable cost per attendee, the contribution margin per attendee, the breakeven attendance, the total contribution at typical attendance, and a head-to-head comparison so operators can evaluate which compensation structure minimizes breakeven for their attendance distribution. Surfaces an attendance health flag (STRONG / HEALTHY / WARNING / UNHEALTHY) calibrated to the 1.5x and 0.7x breakeven thresholds. Industry benchmarks drawn from ClubIntel boutique studio operator reports, IHRSA Industry Data Survey class-scheduling data, and the AFAA and ACE group fitness instructor compensation surveys. Tool, not advice — for class-scheduling optimization, instructor compensation strategy, or multi-location schedule planning, work with a credentialed operator CFO or fitness-business consultant who can layer demand-pattern modeling onto this baseline.
Gym Equipment Amortization Calculator
Compare the two standard federal-tax depreciation paths for new gym equipment purchases: 26 USC § 179 immediate expensing versus MACRS (IRC § 168) 7-year recovery under asset class 79.0 (recreation industry assets). Layers a financing schedule on top of the depreciation analysis: amortizes equipment cost over the financing term at the operator-supplied APR, computes the per-year tax shield under each depreciation path at the operator marginal tax rate, and produces NPV-based comparisons at the financing rate as the discount rate. Reports monthly financing payment, total interest paid over the financing term, per-year tax shield under § 179 (front-loaded into year 1) and MACRS (spread across 8 tax years per IRS Pub 946 Table A-1: 14.29% / 24.49% / 17.49% / 12.49% / 8.93% / 8.92% / 8.93% / 4.46%), NPV of after-tax cash flow under each path, per-month effective cost (financing payment minus amortized tax shield) under each path, and a treatment recommendation (SECTION_179 / MACRS_7_YEAR / NEUTRAL). Industry benchmarks drawn from IHRSA equipment lifecycle data and the IRS Publication 946 depreciation tables. Tool, not advice — for federal-tax planning tied to actual return filing, equipment acquisitions above $250K, or complex entity structures (multi-state operations, S-corp or LLC pass-through, bonus depreciation interactions), work with a credentialed CPA or tax attorney.
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- Service Agreement
Gym Member Lifetime Value (LTV) Calculator
Screen the unit economics of a gym, boutique studio, or wellness facility using the standard SaaS-style LTV formula adapted for monthly-recurring fitness: LTV per member equals ARPU times gross margin times the perpetuity factor of one over monthly churn. Reports LTV per member, total gross LTV across the active member base, expected member tenure, monthly contribution per member, CAC payback in months, the LTV-to-CAC ratio with a health flag (STRONG, HEALTHY, WARNING, UNHEALTHY) calibrated to the 3-to-1 industry threshold and the 5-to-1 over-investment threshold, current MRR, projected 12-month MRR under compounding net member growth, and projected ARR. Industry benchmarks drawn from the IHRSA Industry Data Survey (4-7% monthly churn, ten-year average), ClubIntel operator benchmark reports, and the canonical SaaS LTV references (David Skok, OpenView Partners). Tool, not advice — for financial planning decisions tied to facility valuation, debt-service coverage, or operator earn-outs, work with a credentialed CFO or financial planner who can layer cohort curves and ancillary revenue onto this baseline.
- Job Pricing
Boutique Class-Pack Pricing Calculator
Build the boutique-studio class-pack pricing ladder from a cost-plus floor and a competitive-set anchor. Computes the per-class floor at the target gross margin, the recommended drop-in price (cost-plus floor clipped against comp-set median), the recommended 5-pack, 10-pack, and 20-pack prices at standard boutique discount tiers (10% / 15% / 25%), the recommended unlimited monthly price at typical boutique attendance volume, the per-class effective price for each pack tier, and the breakeven attendance per pack against the drop-in alternative. Reports a pricing-position flag (BELOW_COMP_SET / ALIGNED / PREMIUM / OVERPRICED) so operators can sanity-check whether the cost-plus floor sits inside the defensible competitive band. Industry benchmarks drawn from the ClubIntel boutique studio operator reports, IHRSA Industry Data Survey segmentation, and ClassPass marketplace pricing data. Tool, not advice — for pricing decisions tied to elasticity testing, multi-location rollout, or franchise pricing covenants, work with a credentialed pricing consultant who can layer demand curves and segment mix onto this baseline.
- Job Pricing
Personal Training Session Pricing Calculator
Price personal-training sessions across the standard delivery formats — one-on-one, 2:1 semi-private, 3:1 semi-private, and small-group (4-8 clients) — from the fully-loaded trainer hourly cost, facility rent per PT hour, target gross margin, and target trainer take-home per session. Computes total per-hour cost, recommended 1:1 session price from the cost-plus floor, recommended total session prices for the multi-client formats using the standard boutique PT multipliers (1.5x for 2:1, 1.75x for 3:1, 2.25x for small-group), per-client effective price for each format, trainer take-home from the 1:1 session with a target-comparison flag (MEETS_TARGET / BELOW_TARGET), and breakeven sessions per week with a productivity flag (PRODUCTIVE / UNDER_BOOKED) against the 25-sessions-per-week target. Industry benchmarks drawn from ClubIntel personal-training operator reports, IHRSA Industry Data Survey ancillary-revenue segmentation, NASM and ACE compensation surveys, and the IDEA Personal Trainer compensation studies. Tool, not advice — for compensation-structure decisions, multi-tier trainer pricing, or PT-program design tied to club retention, work with a credentialed PT-business consultant or operator CFO.
- Business Finance
Fitness Class Attendance Breakeven Calculator
Compute the minimum class attendance required for a group fitness class to be contribution-margin positive. Models both standard instructor compensation structures: PAY_PER_CLASS (flat instructor fee regardless of attendance) and PAY_PER_HEAD (base pay plus per-attendee rate). For each model, reports the fixed cost of running the class, the variable cost per attendee, the contribution margin per attendee, the breakeven attendance, the total contribution at typical attendance, and a head-to-head comparison so operators can evaluate which compensation structure minimizes breakeven for their attendance distribution. Surfaces an attendance health flag (STRONG / HEALTHY / WARNING / UNHEALTHY) calibrated to the 1.5x and 0.7x breakeven thresholds. Industry benchmarks drawn from ClubIntel boutique studio operator reports, IHRSA Industry Data Survey class-scheduling data, and the AFAA and ACE group fitness instructor compensation surveys. Tool, not advice — for class-scheduling optimization, instructor compensation strategy, or multi-location schedule planning, work with a credentialed operator CFO or fitness-business consultant who can layer demand-pattern modeling onto this baseline.
- Business Finance
Gym Equipment Amortization Calculator
Compare the two standard federal-tax depreciation paths for new gym equipment purchases: 26 USC § 179 immediate expensing versus MACRS (IRC § 168) 7-year recovery under asset class 79.0 (recreation industry assets). Layers a financing schedule on top of the depreciation analysis: amortizes equipment cost over the financing term at the operator-supplied APR, computes the per-year tax shield under each depreciation path at the operator marginal tax rate, and produces NPV-based comparisons at the financing rate as the discount rate. Reports monthly financing payment, total interest paid over the financing term, per-year tax shield under § 179 (front-loaded into year 1) and MACRS (spread across 8 tax years per IRS Pub 946 Table A-1: 14.29% / 24.49% / 17.49% / 12.49% / 8.93% / 8.92% / 8.93% / 4.46%), NPV of after-tax cash flow under each path, per-month effective cost (financing payment minus amortized tax shield) under each path, and a treatment recommendation (SECTION_179 / MACRS_7_YEAR / NEUTRAL). Industry benchmarks drawn from IHRSA equipment lifecycle data and the IRS Publication 946 depreciation tables. Tool, not advice — for federal-tax planning tied to actual return filing, equipment acquisitions above $250K, or complex entity structures (multi-state operations, S-corp or LLC pass-through, bonus depreciation interactions), work with a credentialed CPA or tax attorney.
Calculators live
Across statute, regulation, and policy
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Unit tests
Every formula has a regression suite
Formula transparency
Deterministic math, no hidden weights
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How these calculators are maintained
Every YMYL calculator is reviewed quarterly and after every legislative session in the jurisdiction it covers. Citations are link-validated monthly against the relevant statute and regulation websites. The methodology page documents the discipline.
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